MEET DALE & JERRY OF GOLD COAST CARPET CARE
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It all started with a drink. A
sticky, spilled drink, actually, and a trail of drip, drip,
drips. The couch and carpet had to be cleaned. The third cleaner
(the first two made an appointment and didn’t show up)
wouldn’t touch the upholstery, so they called someone else. When he
left, the carpet was stiff and sticky. Enough was enough! Dale
found the money for the equipment, and Jerry found himself back
in the carpet cleaning business!
Jerry
he hadn’t planned on working that hard in Florida. He knew carpet cleaning
was hard work because he’d already had a
carpet cleaning business near Williamsburg, Virginia for thirty years.
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Dale & Jerry own Gold Coast
Carpet Care. Jerry (Right) does the work,
Dale makes sure he does! |
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He
had worked on some spectacular stuff up there (like all of Colonial
Williamsburg and the College of William & Mary), and he knows how to do it right. He had also
gained thirty pounds and was comfortable with his Florida lifestyle. He knew
if he started again running his own business would become a crusade. He did it
anyway.
Finding
Jerry was a blessing for CityBizDirectory because we had the same problem with
carpet cleaners that Jerry had encountered. Most we’d checked out weren't
the kind of people we would let into our own homes. Most showed up late
for our appointment, if at all. Many offered specials but charged more if they
used soap, and often didn’t do a good job. Virtually all of them sold price.
All that could recommend them was cheap, cheap, cheap. Then one of our
Business Members suggested that we call Jerry.
Well,
it is not Jerry’s goal to be the cheapest. He prefers to be one of the best,
and to build his business on repeat work, not cheap. Just watch him work. Some
carpet cleaners scrub. Those averse to hard work merely extract. Jerry does
both – every time he cleans a carpet. First he scrubs using proprietary
formulas he developed over thirty years (you have to understand carpet
chemistry if you also dye carpets) and then uses a powerful truck mounted unit
to rinse and extract. It’s logical: Loosen the dirt first and then suck dirt
and the chemicals out.
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Jerry
and a single helper do all his work. The company owner
always knows the importance of doing it right. And,
because he did it up north, he also dyes, and tints.
“Why replace a carpet when we can dye it?”
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He
will clean oriental carpets in your location. “Why not?” he says. “The
other guys just take it home, spread it on the driveway and clean it there.
There aren’t any plants down here.” Even exotic upholstery doesn’t scare
him. He also specializes in cleaning and sealing tile. It's no wonder he
has lost thirty pounds and two pant sizes!
Jerry
operates differently from other cleaners. First, he shows up on time, then he
looks you in the eye, shakes hands and introduces himself. He tells you what
he plans to do, but will offer to estimate the entire house while he’s
there. He knows you will like what he does and will call him back, and
estimating it while he’s already there saves you both the built in cost of a
special trip. He can also do additional cleaning less expensively for both of
you if he’s already there and set up. He will also call you back within 48
hours of doing your job to make sure everything is OK. No pressure, no
selling. It’s all there in black and white.
Jerry hates surprises. Except for one, “I’m busier than I ever
wanted to be.”
Jerry
is married to the vivacious Dale whose business takes her out of town most
weekends, so if you want work done then it’s fine with him. Jerry and Dale
belong to and enjoy several fraternal organizations, and they have a boat but
don’t get to use it often because it seems like every time they are getting
ready to go out, he gets another call for more work!
Gold Coast Carpet Care
Cape Coral, Fl 33904
239-549-8510 Office
239-218-8361 Cell
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